How the media has helped fashion evolve over the years

Media and fashion have been around for generations from our grandparents, parents and up until now (our generation) and I must say it has taken all styles, colours, fabrics cuts and descriptions till today. Allow me to take you through the first existence in the media. Le Mercure Galant   was the first gazette to report on the fashion world it was founded in 1672 by Jean Donneau de Vise’. It covered the   essence of Style: How the French Invented Fashion, Style, Sophistication, and Glamour. The other was the Lady's Magazine a British fashion magazine which was a huge success and very influential. The first colour plates appeared in 1790. Published in London, monthly, and printed by GGJ and J Robinson.    

 

 Than a few followed such as the le Cabinet des Modes, Le Journal des Dames et des modes. During the period of our grandparents which was the 1950’s the fashion trend that was in and trending on the media was the pinup look rich fabrics which were really  colourful and dresses that were puffed up with a lot of lace . And we moved to the 1970’s during our parents’ generation where the hipsters and wide leg denims where in a trend that is coming back and followed again in the 21^st century. Then in  the 1990’s up until now the media has reinvented the old trends to a more  Morden  look that still has that old school touch and flare. We have the previladge to dig into our mothers  and grandmothers closets for vintage items such as turbans, coats and  highweisted skirts.

fashion in the 21st century
 

The 1950's look

 





 

 

 

The media: a major source of definition of fashion

If you are a Public relations student you would know that the media is divided into different types of media namely amongst  the few are  new age media, electronic and print media which includes your books, newspapers, magazines and the list goes on. The media are the eyes and ears of society they feed us with knowledge and issues happening globally. Francois Nell writes in the “writing for the media in southern Africa” book that the media is a major source of definitions and that it is a yardstick for deciding what is normal. Meaning that we as society accept what the media dishes out to us without disputing it. It defines what is normal, what we wear, how we speak and most sadly who we are. Which brings me to the /my point about fashion, that  it is decided for us what is appropriate to wear what is not by the media or rather through the media ,everyday we are bombarded  with colours, styles and patterns that are in for that season about what is appropriate to wear and what is fashionable.  By the time one starts adapting to that style than there is already a new one replacing that one. Personally I believe that fashion is about culture, music, art, having fun with fabrics and colour and most of all it is about a lifestyle. Individuals express themselves, their true character through the fashion and clothes they wear.

Grazia fashion magazine

 

 

Fashion is a huge aspect in the 21^st century, Nowadays your dressing style is a big deal it is a deciding factor on the kind  of “clique” you associate yourself with and most of all fashion nowadays is the deciding factor on whether one can be taken serious or not in society or amongst  friends. People should start realising that the media does not always have to set trends for them to be fashionable anyone can set their own unique trend and own it!!!!  Wear what makes you feel beautiful.

www.google.com